Digital marketing PDF

Part 1 Digital marketing fundamentals 1 Introducing digital marketing 2 Online marketplace analysis: micro-environment 3 The online macro-environment Part 2 Digital marketing strategy development 4 Digital marketing strategy 5 The impact of digital media and technology on the marketing mix 6 Relationship marketing using digital platforms Part 3 Digital marketing: implementation and practice 7 Delivering the online customer experience 8 Campaign planning for digital media 9 Marketing communications using digital media channels 10 Evaluation and improvement of digital channel performance 11 Business-to-consumer digital marketing practice 12 Business-to-business digital-marketing practice

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